Research
During the research phase, I focused on the speaker invitation flow and the livestream layout.
For invitations, I explored questions like: How would the livestream creator select multiple people at once? How can they remove a speaker after they’re done presenting? How does this flow fit into the existing livestream experience?
For the livestream layout, I considered how to visually accommodate a growing number of speakers. I needed a scalable approach to managing multiple participants in a grid while ensuring intuitive controls for camera and microphone settings.
Competitive Research
The project manager and I worked together to review platforms such as StreamYard, Zoom, Google Meet and Instagram. Each one carried its own unique set of features. StreamYard stood out for its high level of customization and intuitive flow, while Instagram had a more social, lighthearted feel. Zoom offered a polished, professional experience with standard features. We also explored Dribbble for visual inspiration.
User Interviews
I set up a number of interviews with Hosts to discuss how they would utilize the multi-speaker feature. I came away with a few different pieces of feedback:
- Hosts loved the livestream feature and wanted to enhance interactivity. Their top request was the ability to invite viewers ‘on stage’ as speakers, creating a more dynamic experience.
- It can be really tiring to be the only person presenting for an extended period of time.
- Hosts wanted to use the feature similar to a Zoom format, where everyone would be a speaker and the group could have a private conversation.
- Structuring a livestream like an open panel or Q&A session was a really enticing new format that Hosts could offer to their members.
Productboard Insights
Second, we track all Host and member feedback in Productboard. This helps us quickly gauge interest in a feature while identifying pain points in the current experience. Below are a few key insights.
- "We typically have multiple panelists on webinars we provide - it makes the event more engaging for participants and reduces fatigue for presenters."
- "Livestreams are so much better than Zoom for energy and excitement. The missing piece is having multiple onscreen speakers."
- "We host weekly Instagram Live shows, but it would be great to bring this into Mighty Networks as an additional value add for our paid members."
- "I run Gratitude workshops, and I need to be able to collaborate with other presenters in my community. This feature will be a total game changer for me."