Research
During the research phase, I focused on the speaker invitation flow and the livestream layout.
For invitations, I asked questions such as, 'How would the livestream creator select multiple people at a time?', 'How can they remove a speaker once they're done presenting?' and 'How do I fit the flow into the current livestream layout?'.
For the livestream layout, I discussed what it might look like. With a growing number of speakers joining, I needed a robust way to manage multiple people in a grid while offering intuitive camera and microphone settings.
Competitive Research
The Product Manager and I worked together to review platforms such as StreamYard, Zoom, Google Meet and Instagram. Each one carried its own unique set of features. For example, StreamYard offered a ton of customization with a very intuitive flow. Instagram had a more light-hearted, social feel to their experience. Zoom offered a refined look with standard features. We also referenced Dribble for visual inspiration.
User Research
I had two different sources for user research. First, I set up a number of interviews with Hosts to discuss how they would utilize the multi-speaker feature. I came away with a few different use cases:
- Hosts loved the livestream feature. Now they wanted to take interactivity to the next level by inviting viewers ‘on stage’ to be a speaker.
- It can be really tiring to be the only person presenting for an extended period of time.
- Hosts wanted to use the feature similar to a Zoom format, where everyone would be a speaker and the group could have a private conversation.
- Structuring a livestream like an open panel or Q&A session was a really enticing new format that Hosts could offer to their members.
Second, we log all of our Host and member insights through. These insights are an excellent way to get a quick understanding of Host’s interest in a feature while also identifying pain points within the current experience. A few examples are listed below.
Host Insights
- "We typically have multiple panelists on webinars we provide - it makes the event more engaging for participants and reduces fatigue for presenters."
- "Livestreams are so much better than Zoom for energy and excitement. The missing piece is having multiple onscreen speakers."
- "We host weekly Instagram Live shows, but it would be great to bring this into Mighty Networks as an additional value add for our paid members."
- "I run Gratitude workshops, and I need to be able to collaborate with other presenters in my community. This feature will be a total game changer for me."